» Marketing

Maintaining Individual Agency Branding is Paramount for Signature Travel Network®

Signature offers expertly planned campaign strategies across multiple channels and high-impact customer touch points tailored to individual business models. With more than 10 million direct mail pieces and editorial publications every year, Signature provides members with the blueprint they need to grow their business to their full potential.

A centralized database of more than four million pre-qualified travelers, with segmentation potential to help member agencies expand their reach with precision. This data enables Signature to orchestrate highly targeted email and direct mail marketing initiatives for members that drive results.

Editorial-driven publications customized for member agencies inspire readers to visit destinations around the globe.

Ultimate Experiences

Designed to reach ultra-luxe travelers with inspiring editorial spotlighting once-in-a-lifetime experiences. Published three times each year.

The Travel Magazine

Signature’s most highly circulated publication, The Travel Magazine features motivating editorial content and compelling offers. This customized publication is value oriented and is published three times a year.

Digital Publications

The Travel Magazine Online and Ultimate Experiences Online deliver expert advice and travel ideas with dynamic content including video, interactive maps and vacation offers. Digital publications are published 12 times a year.

Supplier-specific brochures and direct mail pieces developed specifically to target key market segments such as those interested in all-inclusive cruises, family, domestic and long-haul international vacations.

Supplier Custom Mailers

Mailers ranging from postcards, 6-panel mailers and brochures from 12- to 26-pages featuring all-inclusive luxury cruises, family-focused vacations and independent hotel stays.

Client retention and acquisition tools ranging from an annual calendar to an annual magazine focused on the Signature Hotels & Resorts Collection developed to build relationships with current customers and future travelers.

Annual Calendar

Members can utilize the calendar as a “Thank You” and as another relationship building tool.

Hotel & Resort Magazine

This magazine is a celebration of the 1,100+ distinctive hotels, resorts, lodges, spas and unique places to stay around the globe that are part of Signature’s vetted Hotels & Resorts Collection.

E-marketing tools include both e-mail marketing and microsites.

E-Mail Marketing

Optimizes full-circle marketing by giving travel advisors access to weekly campaigns that are designed to touch customers across all stages of the buying cycle from “time-sensitive” best deals and direct-mail automated follow-up to information-rich eNewsletters. Signature’s proprietary E-mail marketing program continues to surpass the industry average in click-thru rates.

Microsites

Consumer-friendly and agency customized websites that allow members to send their clients complete information on a specific destination, cruise, supplier, hotel or vacation specialty.

Testimonial

“The Signature team is fantastic - incredibly responsive and their complete focus is on the membership and how best to create, enhance and deliver the Signature and supplier products to the front-line advisors. On top of the important supplier relationships, we were looking for a robust marketing technology platform and Signature has certainly delivered and exceeded our expectations.

— Randy Kramer, owner of Stellar Travel

About Signature

Signature Travel Network is not an organization, it is a member-owned community of leading travel agencies and supplier partners in the industry. The Network collectively generates $11+ billion in annual sales and has experienced unprecedented growth in the past ten years. This growth is reflective of the commitment to exclusively align with the most esteemed travel agencies and supplier partners, while simultaneously expanding our reach to more than 15,000 travel advisors in the United States, Australia, Brazil, Canada, Germany, Greece, Mexico, New Zealand and the Caribbean.

Signature Travel Network® is dedicated to providing the best technology solutions and state-of-the-art marketing to promote your brand. With a robust suite of cruises, hotels and resorts, as well as land privileges second to none, Signature helps you build your sales and retain your clients. We welcome you to join our member-owned community, more than 65-years strong, with an exponential track record of sales growth, integrity and business acumen. Signature Travel Network is reinventing the retail travel landscape.