Signature announced a number of initiatives at the conference designed to help its agencies and independent contractors to develop their unique brand and value proposition, and deliver on that brand promise.
2018 Signature Conference attracted 2,200+ travel advisors from as far away as New Zealand that found the camaraderie and exposure to the new and noteworthy within the network worth the distance.
Karryn Christopher, senior vice president of sales & marketing for Signature Travel Network, talks with InsiderTravelReport’s James Shillinglaw about Signatures’s new marketing strategy, including a new magazine for customers, email marketing, social media and more.
Karen Yeates, executive vice president-information technologies for the Signature Travel Network, talks with James Shillinglaw about the technology challenges faced by travel agencies today and reveals some of Signature’s latest technology initiatives.
James Shillinglaw interviews Ignacio Maza, executive vice president at Signature Travel Network, about the new program he’s developing for the travel agency cooperative to help members sell more luxury travel.
James Shillinglaw talks with Alex Sharpe, president and CEO of Signature Travel Network about how the travel agency cooperative is gaining members; backing ASTA and its efforts to promote travel advisors; and instituting new training, technology and luxury programs to support Signature members