Maintaining Individual Agency Branding is Paramount for Signature Travel Network®
Signature offers expertly planned campaign strategies across multiple channels and high-impact customer touch points tailored to individual business models. With more than 10 million direct mail pieces and editorial publications every year, Signature provides members with the blueprint they need to grow their business to their full potential.
A centralized database of more than four million pre-qualified travelers, with segmentation potential to help member agencies expand their reach with precision. This data enables Signature to orchestrate highly targeted email and direct mail marketing initiatives for members that drive results.
Designed to reach ultra-luxe travelers with inspiring editorial spotlighting once-in-a-lifetime experiences. Published twice a year.
Targets affluent clients with unique vacation offers, editorial content and suggested itineraries to streamline the sales cycle. Travel Redefined is published three times a year.
Signature’s most highly circulated publication, The Travel Magazine features motivating editorial content and compelling offers. This customized publication is value oriented and is published six times a year.
The Travel Magazine Online and Ultimate Experiences Online deliver expert advice and travel ideas with dynamic content including video, interactive maps and vacation offers. Digital publications are published 10 times a year.
Niche interest mailers ranging from celebrations, adventure and cruise to family and culinary travel. Published eight times per year.
Cruise, land or destination specific supplier mailers featuring exclusive and time sensitive offers. Over 70 mailers throughout the year.
Members can utilize the calendar as a “Thank You” and as another relationship building tool.
A variety of direct mail brochures with a highly targeted agency message to reactive dormant clients and cultivate new customers.
Optimizes full-circle marketing by giving travel advisors access to weekly campaigns that are designed to touch customers across all stages of the buying cycle from “time-sensitive” best deals and direct-mail automated follow-up to information-rich eNewsletters. Signature’s proprietary E-mail marketing program continues to surpass the industry average in click-thru rates.
Consumer-friendly and agency customized websites that allow members to send their clients complete information on a specific destination, cruise, supplier, hotel or vacation specialty.