Karen Yeates, executive vice president-information technologies at Signature Travel Network, talks with James Shillinglaw of Insider Travel Report about all the great new technology products the agency cooperative has introduced over the past year, as well as all the new tech to come. And yes, Yeates does address the elephant in the room—artificial intelligence (AI).
Karryn Christopher, executive vice president-marketing and preferred partnerships for Signature Travel Network talks with James Shillinglaw of Insider Travel Report about what’s new in the way the travel agency cooperative markets the travel services of its member agencies.
Alex Sharpe, president and CEO of Signature Travel Network, talks with James Shillinglaw of Insider Travel Report at the Signature Conference held in Las Vegas earlier this month. Sharpe details how this record-setting conference reflects how the agency cooperative is operating on all cylinders during a boom time for travel and Signature is developing new technology, marketing and training programs for its agency members.
At its Annual Sales Conference in Las Vegas, Signature Travel Network unveiled its new “Circles” specialist program to advisors in attendance. Launching officially in January 2024, Circles will at first include 10 specialties—including Positive Impact, LGBTQ+, Exploration, Wellness Travel and so on—but will likely expand to include other travel specialties and even sub-sections of each Circle.
Three regions of Australia are now etched in the memory of travel advisors attending the Signature Travel Network Annual Conference to recommend to their clients. Perth, Palm Cove and the broader state of Queensland were all on Executive Vice President, Ignacio Maza’s exclusive ‘it lists’ for 2024.
Alex Sharpe has been a luxury travel executive for most of his career, but he has found renewed purpose in using travel for good. As President and CEO of Signature Travel Network, Alex created Travel Elevates, a foundation that funds important projects around the world and gives travelers unique experiences that elevate their memories. Susan and Alex talk about travel advisors, Hawaii, and bridge.
What does it feel like to spend more than 40 years in a career you absolutely love? We got the inside story on exactly that from Ignacio Maza, who is departing his full-time role as Signature Travel Network’s EVP of luxury business development at the end of the year. Maza, who has been at Signature for two decades, is launching a consulting business and will be an advisor to Signature and other organizations starting in 2024.
Signature Travel Network inked a three-year agreement with the American Society of Travel Advisors (ASTA) to offer the Society’s “Roadmap to Becoming a Travel Advisor” courses as part of the consortia’s new Signature Embark sales training program.
Signature Travel Network is not an organization, it is a member-owned community of leading travel agencies and supplier partners in the industry. The Network collectively generates $11+ billion in annual sales and has experienced unprecedented growth in the past ten years. This growth is reflective of the commitment to exclusively align with the most esteemed travel agencies and supplier partners, while simultaneously expanding our reach to more than 15,000 travel advisors in the United States, Australia, Brazil, Canada, Germany, Greece, Mexico, New Zealand and the Caribbean.
Signature Travel Network® is dedicated to providing the best technology solutions and state-of-the-art marketing to promote your brand. With a robust suite of cruises, hotels and resorts, as well as land privileges second to none, Signature helps you build your sales and retain your clients. We welcome you to join our member-owned community, more than 65-years strong, with an exponential track record of sales growth, integrity and business acumen. Signature Travel Network is reinventing the retail travel landscape.
Signature’s headquarters is in California with a secondary office in New York City.