Signature Travel Network‘s vision to expand its reach, awareness and membership in Australia and New Zealand is gathering pace, with a number of prospects in the wings for the US-based luxury consortia. Driving brand awareness for Signature down under since her appointment was revealed by LATTE in April, Lisa Harrison says new potential members, and even existing ones, have been blown away when they learn the co-op generated an enormous US$11 billion in sales in 2023.
Signature Travel Network’s CEO and President, Alex Sharpe, was in Australia last week from USA, meeting with members and partners together with newly-appointed Managing Director AU/NZ, Lisa Harrison. Karryon Luxury sat down with the pair for an update.
Christine Conklin, vice president of marketing at Signature Travel Network, talks with James Shillinglaw of Insider Travel Report at this month’s Signature Owners Meeting in Montreal about the agency cooperative’s extensive series of marketing programs. Conklin walks us through her group’s dedicated programs and how they benefit member agencies and preferred partners.
Ignacio Maza, former executive vice president of Signature Travel Network and now a consultant to the group, talks with James Shillinglaw of Insider Travel Report about his “finds” of the year in luxury hotels and new destinations.
For members of Signature Travel Network, use of generative AI is both promising and concerning, but the consortium is encouraging them to stay the course.
Karryn Christopher, executive vice president-marketing and preferred partnerships for Signature Travel Network, talks with James Shillinglaw of Insider Travel Report at the Signature Owners’ Meeting in Montreal, held earlier this month. Christopher details the many marketing programs Signature offers to agency members, as well as the group’s preferred partner programs and events that take place throughout the year.
It began on a challenging note when the host hotel, Fairmont-The Queen Elizabeth, had to move Signature delegates to Le Westin Montreal because of an impending strike by hotel workers. But Signature Travel Network, a member-owned cooperative of travel agencies, picked up the pace and concluded its 2024 Owners' Meeting in style.
Alex Sharpe, president and CEO of Signature Travel Network, talks with James Shillinglaw of Insider Travel Report at last week’s Signature Owners’ Meeting in Montreal about the state of the travel agency cooperative, how the group’s sales surged yet again, and what the future holds for Signature.
The American Society of Travel Advisors (ASTA) is partnering with Signature Travel Network to offer its Verified Travel Advisor (VTA) Certification program complimentary to Signature advisors in its Embark Level 2 program designed for new-to-industry advisors with less than two years of experience.
